Privacy Policy

Information we collect

We may collect information from you when you access or register our Website referring to the products of ALPACA TRANSPORTATION LIMITED, or any interactions in any form or by any means with us. Some examples are:


  • Your personal information (such as your name, phone number, email address, login information, etc.)
  • Your location (to detect pick-up locations and abnormal route variations)
  • Your feedback, ratings and compliments;
  • Your transaction information (such as payment method and distance travelled);
  • Information about how you interacted with our Website or Services (such as features used and content viewed);
  • Device information (such as hardware model and serial number, IP address, file names and versions and advertising identifiers or any information that may provide indication of device);
  • Personal data you enter in messages when you use any in-website communication features; and
  • Personal data that may be captured through your interaction with us.


Usage of information

Any of the information we collect from you may be used in one of the following ways, but not limited to:


  • Provide reliable and convenient delivery services and features;
  • Help maintain the safety, security, and integrity of our services and users;
  • Provide customer support;
  • Enable communications between users;
  • Send marketing and non-marketing communications to users (further details below);
  • Conduct research and development;
  • In connection with legal proceedings;


Send marketing and non-marketing communications to users


From time to time, we may use the data we collect to market our services to our users. This includes sending users communications about Alpaca services, features, promotions, sweepstakes, studies, surveys, news, updates, and events. We may communicate such marketing to you by post, telephone call, short message service, online messaging service, and email.


We may also send communications to our users about products and services offered by Alpaca partners. Although we may send users communications about Alpaca partners’ products and services, we do not sell users’ personal data to, or share it with, such partners or others for purposes of their own direct marketing or advertising, except with users’ consent.


We may use the data we collect to personalize the marketing communications (including advertisements) that we send, including based on user location, past use of Alpaca’s services, and user preferences and settings.


We may also use Personal Data to analyse our customers’ preferences and market trends and derive insights, which we may use to tailor the types of products and offers that we present to you. This may involve us combining Personal Data that we hold about your use of our services with information that we have collected about your web usage. We may also combine information that we have collected about you with information that we have collected about our other customers in order to derive these insights and establish market trends. We also use advertising services and products provided by third party service providers (such as marketing agencies and social media platforms) for marketing and promotional purposes, which may involve us sharing Personal Data that we hold about you with them.

We may use the data we collect to generate and provide users with receipts; inform them of changes to our terms, services, or policies; or send other communications that aren’t for the purpose of marketing the services or products of Alpaca or its partners.


You have the right to ask us not to process your Personal Data for direct marketing purposes. You can exercise your right to prevent such processing by indicating that you do not consent to direct marketing at the point at which we collect your Personal Data. You can also exercise the right at any time after we have collected and used your Personal data for direct marketing purposes by following the opt out instructions contained in the relevant communications.


Please note that if you choose to unsubscribe or opt out of marketing communication, you will still continue to receive administrative emails, account summaries and updates to our services.


Protection of your information

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.


Use of Cookies

We may Google Analytics to analyze how users use Alpaca's Website. Google Analytics is an internet analysis service provided by Google. In order to consolidate feedback and share with other Google services, Google will use collected data to track and analyze the behaviour of users of Alpaca's Website. Google may use this collected data to customize and personalize its internet advertising.

The data from Google Analytics may also be used for Alpaca’s other advertising campaigns. The use of this data is also bounded by the user agreements and privacy policy of Google Analytics.

Cookies, such as Google Analytics cookies, and other similar technologies, may be used in Alpaca services. The purpose of using these cookies is for us to understand and store preferred user settings and usage models, advertising tracking, and obtaining and editing website usage and traffic data.

You are entitled to reject cookies through browser or device settings, but you should be aware that this rejection of cookies may lead to a possible incomplete experience of the Alpaca service.


Disclosure of information to third parties

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our Website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Terms & Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Website or Services.


Changes to our Privacy Policy

We will amend this Privacy Policy from time to time and the updated versions will be posted on our Website. Please check back frequently to see any updates or changes to this Privacy Policy. Continuation of the use of any Alpaca service without notifying us on any issues, will mean that you are in agreement with our latest Privacy Policy.


This notice is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.